Tasmania is world-renowned for its rugged wilderness, pristine beauty and landscape of vivid contrast.

Cape Grim in the far northwest corner, shaped by wild Southern Ocean swells, abundant rainfall has the cleanest air in the world.

Our proud collective of beef farmers throughout Tasmania, King and Flinders Islands, have a commitment to ethical practices and are audited by a third party.

They nurture the finest quality cattle, without harming the pristine environment.

Crystal clear air isn’t the only thing Cape Grim has going for it, though: rain quality hangs on air quality, so the rain is the world’s purest too.

Given that it rains in Cape Grim for 187 days a year on average, the pasture there makes for perfect grazing land.

So it’s hardly surprising that the British breeds of Cape Grim Beef, lungs full of clean air and bellies busy digesting the superior pastures on offer, have earned themselves a reputation for providing premium-grade beef, sought after by butchers and chefs who have built their careers on choosing the best produce and letting it speak for itself.

We are very proud of the select group of farmers that supply us with the cattle used for Cape Grim Beef.

It is a key group of close to 1800 beef farmers, based in Tasmania, King Island, and Flinders Island. They are required to meet stringent quality and processing standards set by Meat Standards Australia. These farmers sometimes buy young cattle from the mainland and finish them on the state's lush pastures but ALL Cape Grim Beef cattle are finished in Tasmania.

Producers are selected on cattle breeding and genetic pointers which deliver the most consistent of eating quality. Their farms are located in the highest rainfall areas of Tasmania, delivering the highest and most consistent fodder growth available.

The group aims to maintain the integrity of old grass-fed production techniques while taking advantage of technology that allows tracing of every carton of Cape Grim beef back to the farmer who produced it. You can drive all around Tasmania and see Cape Grim signs on farm gates – a reflection of the pride that producers have in supplying a superior brand.

Compared to other beef products, you should find it to have a rich and full flavor – reflecting the grass-only diet of the cattle. And as required by Tasmanian law, it is completely free of hormone growth promotants (HGPs).

• 100% Grass-fed and finished

• No added hormones

• Antibiotic-free

• GMO-free

• British breed beef only

• Graded to four & five stars MSA tenderness grades

• Naturally marbled for maximum juiciness and flavor

• Certified Humane

Raised on rich pastures with nothing else added, Cape Grim Beef is hand-selected and rigorously graded, rewarding you with pure beef flavor – made by nature.

These days, a product’s reputation often hangs on its point of origin so it makes sense that the source is fully traceable.

As awareness mounts about mindful meat-eating, Australians may be consuming less meat but what they do buy is better quality, and Cape Grim Beef has more than established its name as a top of the range, try-it-once-and-you’ll-never-go-back product.

Hundreds of farmers across Tasmania supply cattle for the Cape Grim brand.

Each of their properties is recorded by location, size, and farming practice. These detailed records allow us to tell you where your beef came from, and what management techniques were used by the farmer.

All our farmers grow their cattle only on natural pastures. There is some variation in management practices to meet local conditions but none of them ever use hormones, antibiotics, or feed containing unnatural, genetically modified organisms.